Thesis Project

MIMO: Bank

It all started with one quote by Murakami Haruki, "Small, but certain, happiness." In response to the current consumerism system, the mental coping mechanism of retail therapy, and the impact of both on the younger generation's values and perception of money, MIMO is offering a different banking system that helps its clients consume responsibly.

MIMO: Bank


MIMO: Branding

MIMO: The Journey